Sunday, August 1, 2010

FALL TRENDS FOR 2010











Luxury has many faces… Indeed, what’s at the core of beauty for Autumn / Winter 2010 is the question: What is luxurious makeup? And since it’s certainly not that old pastiche of luxury-opulence-makeup, artists have turned their attention to redefining more classic signifiers of refinement. “It’s flirting with luxury on a contemporary face,” says Lyne Desnoyers.
Call it NeoLuxury… A seamlessly perfect, underplayed natural makeup (Fourply). A red lip (Redd Velvet) or black eye (Satin Eyes) that is at once flawless yet spontaneously chic. Poetically soft shadows that smack of underplayed elegance, not flash flamboyance (Voile Veil)… What’s key is a sense of individual enhancement and reality. It’s about adding an element of authenticity to even the most perfectly honed makeups. Hence the ubiquity of those subtle tweaks such as a bare lash, a thicker brow, slightly broken texture, nude lips, and skintone highlights. “If everything’s too perfect you lose the humanity and the sensuality,” explains Stephane Marais…. The fabric of the modern face is changing: time to reconsider the new age of elegance…

Trend #1: Redd Velvet
Reworking the classics, and none more so than the red lip is a major idea this season. Looking back to forever gorgeous stalwarts like the crimson mouth, giving it a contemporary edge is an art in itself, and one that Artists absorbed themselves in the challenge for. Tweaking the texture, shifting the traditional shape, amplifying or turning down the density or tone: what started off as past has been swiftly brought back into the present. It’s the ultimate perennial lip colour, but this season’s red is about taking a formal shade and wearing it in an informal manner. So while a red mouth inevitably smacks of a certain luxury and strength, its impact this time around is one of modern perfection rather than exaggeration or aggressive sexuality…“Couture. Seductive. Rockabilly. Chic. Gothic. Lady Red has so many personalities.” – Tery Barber“There’s a Charlotte Rampling-esque quality to it – strong yet elegant.” – Saly BrankaThe Kit: Lip Pencil in Cherry, Lip Pencil in Redd, Lipstick in Russian Red, Prep + Prime Transparent Finishing Powder, Lipstick in Lady Danger, Lipstick in Good to Go, Lipstick in Charred Red, Lipstick in Media, Cremestick Liner in Velvetella, Pigment in Basic Red

Trend #2: Satin Eyes
Tweaking the tradition variants of a black eye brings it back into focus this season without going down a generically “smokey” route. The rich intensity of a black-edged eye is there, but it’s the subtle, unexpected twists that Artists have given it that keep it cool more than classic. Pull out a liner rather than flicking it up, blow out a shadow in a squarer shape and always, always, leave off the mascara. From a simply sleek ribbon of liner to a big-time satin billow of inky shadow, the black eye is back and ready to inspire…“This trend puts a little bit of theatre back in the face. Put the ’show’ back into ‘fashion show’! It’s a call back to glamour but in a very reworked way… a black eye now is about taking one simple element and tailoring it to the face and working it more playfully.” – Gordon EspinetThe Kit: Eye Kohl in Smolder, Kohl Power Eye Pencil in Feline, Fluidline in Blacktrack, Eye Shadow in Typographic

Trend #3: Voile Veil
Lineless, shadowy, beautifully blown and blended: The dissipated shadows that graced faces this season have a soft focus and poetic feeling that couldn’t be more seamlessly attentive. The antidote to the hard luxury and strict silhouettes on the catwalk, the mellow mood of these shadows gives a simultaneous lightness and intensity to the face. The fabric of this face is all about a chiffon-like halo of soulful shades, blurred boundaries, out-of-focus camera effects, unspecific shapes… capture the vibe of ultimate low-key luxe…“There’s no edges to this makeup.” – Georgina Graham“You can see where these shadows started, but not where they stop…it’s about blending into nothingness.” – Neil YoungThe Kit: Eye Shadow in Copperplate, Sculpting Powder in Bone Beige, Eye Shadow in Quite Spoiled, Eye Shadow in Greensmoke, Lip Conditioner, Lipstick in To Pamper, Cream Colour Base in Air Force Blue, Mineralze Eye Shadow Duo in My Dark Magic, Paint Pot in Quite Natural, Brow Set in Clear, Eye Shadow in Quarry, 227 Brush224 Brush, 217 Brush

Trend #4: Fourply
If you’re not making a statement with makeup this season, then the new way to do ‘bare’ steps in. Cue a very nuanced and rich look of texture and colour, pulling from a warmer palette of minky toffee, caramel, tea, ochre and rust that melds into, and seemingly stains, the skin. With a seamless complexion, slight contours, subtle highlights and lushly nude lips as the cornerstones of this look, Artists added a beautifully boyish air with a more masculine brow and a bare lash to give a ’90s feel of tonal neutrality: feminine with an androgynous, yet oh-so-touchable side.“It’s a very corseted look; it’s about makeup that supports the face.” – Terry Barber“Skin is the ultimate accessory. It’s not about masking everything, but rather bringing out and revealing the girls individual natural beauty.” – Lyne Desnoyers












Saturday, February 13, 2010

SPRING INTO SPRING/SUMMER 2010 WITH HOT PINKS AND COOL REDS!!!

Spring/Summer 2010 make up was all or nothing across the world’s catwalks. The hot colour on lips was vermillion red or the new edgy pink. Experiment and wear it on eyes, your lips or even your hair – for a stunning look that is sure to get you noticed.

BRIGHTS

The future is bright – it’s Vermillion!!! Lips zing with all the vermillion shades of Spring as seen on the beautiful models at Prada. Parisienne make up artist Aline Schmidt says the new way to wear red is matte with a Summery orange tint. Use a thin layer of lip balm to start and add loose powder to the lips as a base before applying a rich coloured lipstick to get the matte effect. Keep the eyeshadow pale and neutral in tones of pearly champagne and add lashings of black mascara for a striking, high fashion look.

THE NEW MAKE UNDER

Nude colour schemes featured prominently on the catwalk with both celebrities and fashionistas alike donning outfits in creamy subtle colour tones. The red carpets were also awash with champagne dresses offering a high glamour look that radiates elegance and chic style, perfect to set off a glowing Summer tan.

Make up followed suit in shades of nude offering a sophisticated look for 2010. Apply a soft touch of highlighter to the brow bone, a caramel blusher to warm the complexion and a subtle shade of lip balm to nude lips. Add glamorous false lashes to give wide eyed beautiful Summer eyes. Spring’s hot hair is the “bed head” look - curled loosely with tongs and left to flow loose and natural and finished off with a spritz of hairspray.

SUPERHERO EYES

The London catwalks paid tribute to the Robert Palmer 80’s models in the “Addicted to Love” video, as hair was slicked back for a high fashion model look. The face was nude as a neutral canvas and then eyes were splashed with vermillion red eyeshadow and luminous creamy nude lips. Simply breathtaking.

TICKLED PINK

Pink - the key colour of the season didn’t just stop at cheeks, hair was streaked with subtle pink stripes and left to bounce loosely around the face for a cool Lolita look. Sculpt the face with blueish pink blusher and sweep up to the brow bone for a sculpted glamorous look.

ALL TIED UP

Hair accessories are hot this Spring. Marc at Marc Jacobs featured cute bows, and for a surreal Alice in Wonderland twist – turn the seasons hot bun look into a hair bow. And if you’re not keen on going pink – try purple, the season’s other hot eye colour. For a subtle statement try creamy mauve or lilac eyeliner as an alternative to classic black. Warm the look with a pinky beige lip colour.

So for Spring/Summer beauty - have fun and go and experiment with the beautiful new colour schemes and remember, life’s too short to blend in.

Melissa Adams